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Micropayments: Small donors adding up big support!
Tuesday, October 15, 2019 @ 9:00 am - 10:30 amNo cost to participate
Recurring donors are a dream for many arts organizations, and have come in the past in different ways. Season ticket holders are (essentially) recurring donors. Some organizations have been successful with getting regular monthly support (a tote bag for less than the cost of a cup of coffee a day….). The rise of affordable, easy-to-use internet platforms like Patreon make it easy for a larger number of people to contribute (less than cost of a cup of coffee a month…) and provide flexible ongoing support. Some artists and organizations are using these smaller payments as a way create stronger engagement, and building a group of mission advocates as well as a revenue stream.
Tools like non-cash rewards or incentives can change the game, and things such as exclusive updates or communications channels can build more interest over time. This session will cover both financial costs as well as staff/volunteer time questions, and explore how some groups are using their micro-donors to connect to larger-dollar supporters.
Presented by Steve Boland of Next in Nonprofits. Steve is a nonprofit veteran with over twenty-five years of experience helping charities grow with new ideas in fundraising and communications. He has served as executive director of Saint Paul Neighborhood Network, the Summit University Planning Council, and Greater Frogtown Community Development Corporation before founding Next in Nonprofits. Steve has presented over 100 learning sessions on topics such as crowdfunding, engaging corporate philanthropy, and social media strategy for nonprofits. He disputes his Myers Briggs Type characterization of “Commander” as any kind of apt descriptor, as authentic leadership never comes from issuing orders. A graduate of the University of Minnesota Twin Cities, Steve holds a Master of Nonprofit Management from Hamline University, is an alumnus of the Shannon Leadership Institute, and serves as co-steward for SEIU Local 284’s unit at Hamline University.
This activity takes place at the MRAC offices. For complete details about MRAC’s access services and accommodations, please visit Accessibility at MRAC. If you would like any modifications to aid your participation in this activity, please indicate requests in the registration form (if applicable) or reach out to Scott Artley at firstname.lastname@example.org or 651-523-6384.