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What does it take to get the attention of journalists working under tight deadlines — especially in today’s fast-paced news cycle? How can you create a buzz? Hear from two seasoned journalists, Allison Herrera and Anna Pratt, who are colleagues at PRI (Public Radio International) and have worked as reporters and editors and in social media for a wide range of news organizations and mediums. Come with your ready-made pitches, and they’ll do a critique, “Shark Tank”-style. They’ll discuss some best practices for pitching your stories to news outlets — and making them stand out — and provide real-life examples of what has and hasn’t worked. You’ll walk away with some concrete tips to start applying right away.
Presented by Allison Hererra and Anna Pratt.
is a social media editor and reporter, PRI (Public Radio International). She is a multimedia reporter and editor living in Minneapolis. She’s covered issues ranging from the environment to women in prison. Before joining PRI, Herrera worked in Oklahoma covering Native American communities for KOSU Radio. Her project Invisible Nations was part of AIR’s Localore project Finding America. You can find her on Twitter at @alisonaher or email her at firstname.lastname@example.org
is a digital editor, PRI’s (Public Radio International) vertical, Across Women’s Lives. She is a digital editor for PRI’s (Public Radio International) Across Women’s Lives vertical, showcasing women’s stories from across the globe. Pratt has previously worked as a copy editor at City Pages and for over a decade, she was a freelance reporter for local and national news outlets including the New York Daily News, The Daily Beast, Star Tribune, The Line, the Southwest Journal and the Minnesota Independent. Follow her on Twitter at @annapratt or email her at email@example.com