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Adjusting Your Aim: Rethinking Who and How You are Targeting Your Ideal Audiences

Wednesday, January 29, 2020 @ 1:00 pm - 3:00 pm

No cost to participate

Who is your audience?  Do you need to communicate with different constituent groups?  Sometimes who you serve with your social mission is not the same as the person you need to sell your product or services in order to bring in revenue or donations.  In this interactive workshop, we will examine ways to figure out all your audiences, tactics to determine how to reach and message each one and learn how to build a plan of engagement for the year.

Presented by Stephanie Malon-Rufi of Genuine Impact.
Genuine Impact works with emerging and young socially-driven organizations interested in growing their mission and laying the ground work for long-term sustainability. Genuine Impact is led by Stephanie Malon-Rufi who draws upon her 15+ years of experience in nonprofit and for-profit management along with her MBA education to collaborate with organizational leaders (and sometimes with their board or business partners) in developing solutions to grow their mission. Stephanie serves as a strategic growth coach and marketing consultant for changemakers looking to take their social enterprise to the next level and feel confident in the steps to do it.


This activity takes place at the MRAC offices. For complete details about MRAC’s access services and accommodations, please visit Accessibility at MRAC. If you would like any modifications to aid your participation in this activity, please indicate requests in the registration form (if applicable) or reach out to Scott Artley at scott@mrac.org or 651-523-6384.

Attendees to MRAC trainings should be affiliated with a group that applies to MRAC for funding or should be staff or volunteers of arts organizations in the 7-county metro area.


Wednesday, January 29, 2020
1:00 pm - 3:00 pm
No cost to participate



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